Things to consider when creating a website:
- Websites that are not designed to accommodate those who are colorblind face the potential of losing up to 20% of new traffic.
- The average person visits many websites but spends their time and makes transactions on only one; their choice is based on a website's appearance and usability.
- The average person on the Internet does not look beyond the second page of search results for a key word or phrase.
- Converting traffic into business is a matter of creating trust with your visitors.
- Your website is an extension of your business model; securing business is dependent on your ability to convey your brand image and value proposition clearly.
- Advertising your website is a must to ensure full market penetration and brand awareness.
Usability: What are the advantages?
- Users understand a site faster and achieve their goals faster
- Users have a positive experience using the website
- Users can perform tasks without telephone or e-mail assistance
- Users develop trust in the company
Accessibility: What are the advantages?
- Users with visual impairment will be able to perceive, understand, navigate, and interact with your website
- Users with slower Internet connections will be able to surf and navigate your website with little fuss
