Search Engine Optimization
Search Engine Optimization
Search Engine Optimization, defined as the use of various techniques to improve a web site's ranking in a search engine and thus
attract
more visitors.
Even if your website is designed in a very appealing manner it would be useless if people could not find it; creating a search engine
friendly website allows users to flow from a search engine to it.
SEO advantages:
- Gain more traffic
- Increase brand awareness.
- Gain market power; a high site ranking is synonymous with expertise and authority.
