Social Media Marketing

Social Media Marketing

is defined as the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer services.
Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.

Social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property.

Three Aspects of Social Media Marketing:

  1. Creating entries that attract attention, and become viral in nature.
    The message does not necessarily have to be about the product; many successful viral campaigns have gathered steam through something funny or interesting, with the company logo or tagline included.

  2. Building a way for brand and company loyalists to promote the products and services themselves through multiple online social media venues is a very effective means of marketing. Fan pages in Twitter, MySpace of Facebook are a few examples.

  3. It is conversational. Social media marketing is not fully controlled by the organization, it allows for user participation and dialogue.

  4. A badly designed social media marketing campaign poses serious potential to harm the image of the organization that created it.